Fitness & Wellness Payments
Fitness & Wellness Payments
Payment Processing Built for Fitness & Wellness
ValPay powers payment processing for gym management, studio booking, and wellness software platforms. Handle memberships, class packages, and retail sales with a single embedded payment solution.
Industry Challenges
Why Fitness & Wellness Businesses Need Specialized Payments
Fitness businesses run on recurring memberships, class packages, and retail transactions. Their payment needs are unique: automated monthly billing, package credits, cancellation handling, and integrated POS for retail and smoothie bars. Generic processors require extensive customization to support these workflows.
01
Recurring Membership Billing
Gym and studio memberships require reliable automated billing with retry logic for failed payments, proration for mid-cycle changes, and easy freeze/cancel management. Most processors make this harder than it needs to be.
02
Multi-Revenue Stream Management
Fitness businesses earn from memberships, drop-in classes, personal training, retail sales, and more. Processing these different transaction types through separate systems creates reconciliation headaches.
03
Failed Payment Recovery
Member churn from failed payments is a major revenue leak. Without smart retry logic and automated dunning, studios lose members to expired cards and insufficient funds.
WHY VALPAY
Why ValPay?
A short paper on why embedded payments belong inside your software, and what an embedded model earns your platform. Tell us where to send your copy.
Solutions
How ValPay Solves Fitness & Wellness Payment Challenges
Smart Membership Billing
Automated recurring billing with intelligent retry logic, card updater services, and dunning management. Reduce involuntary churn and keep more members paying.
Unified Payment Processing
One integration handles memberships, class packs, PT sessions, retail POS, and online bookings. All revenue flows through a single dashboard.
Integrated POS
Accept retail payments at the front desk, smoothie bar, or pro shop with integrated terminals that sync with your software's inventory and member accounts.
Sales Overview
Select Store
Select Range
Payment Method
Weekly Comparison
This week
Last week
$20k
$15k
$10k
$5k
$0
17 Sun
18 Mon
19 Tue
20 Wed
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22 Fri
23 Sat
Recent Transactions
Date
Store Name
Processor Ref.
Card Holder
Merchant Ref.
Showing
1-10
of
52
Gross volume
3.2%
USD 4,130.99
€1,253.92
Aug 2024
Dec 2024
GBP ￡90.75
USD $456.20
EUR €320.40
CAD $120.00
USD $180.00
GBP ￡90.75
USD $456.20
EUR €320.00
CAD $120.00
USD $180.00
USD $180.00
CAD $120.00
EUR €320.40
USD $456.20
GBP ￡90.75
GBP ￡90.75
USD $456.20
EUR €320.00
CAD $120.00
USD $180.00
USD $180.00
CAD $120.00
EUR €320.00
USD $456.20
GBP ￡90.75
Flexible Package Credits
Sell class packages and punch cards with automatic credit tracking. Process top-ups and renewals seamlessly when credits run low.
Features
Fitness & Wellness Payment Features
Card Updater Service
Automatically refreshes expired and reissued card details to prevent failed recurring payments.
Contactless Gym Check-In Payments
Members can pay for add-on services with a tap at check-in kiosks.
Multi-Location Billing
Manage memberships and payments across multiple gym or studio locations from one platform.
Proration & Mid-Cycle Changes
Automatically calculate prorated amounts when members upgrade, downgrade, or freeze.
Digital Wallet Support
Apple Pay, Google Pay for quick in-app and in-studio payments.
Family Plan Billing
Bill household and family memberships to one card while tracking each member separately.
Why ValPay
Why Software Platforms Choose ValPay
100%
of merchant processing volume earns your platform revenue share
99.9%
uptime across a globally redundant processing network
1:1
Dedicated account team and integration specialists for every partner
"The car rental industry has unique payment solution needs, and ValPay exceeded all expectations in addressing them. Through their close collaboration with Bluebird, they ensured seamless integration of their products into our operations, creating a smooth and efficient experience for both our team and our customers. Their support team is truly unparalleled."
Karen Barnes
VP of Operations and Portfolio Manager
"As a software provider serving the marine industry, we’re always on the lookout for solutions that integrate effortlessly with our platform while meeting the unique needs of our customers. Partnering with ValPay has been transformative. Their integration process is remarkably seamless, and the quality of their technology is exceptional."
Kent Howard
Portfolio Manager
"With ValPay, we’ve not only reduced our operational costs and payment-related risks but also seen a measurable improvement in profitability. Their commitment to innovation and exceptional support has made this partnership invaluable. Our clients now enjoy a secure, efficient, and user-friendly payment experience, and we couldn’t be more thrilled with the results."
Rachel
Operations Manager at roomMaster
"The car rental industry has unique payment solution needs, and ValPay exceeded all expectations in addressing them. Through their close collaboration with Bluebird, they ensured seamless integration of their products into our operations, creating a smooth and efficient experience for both our team and our customers. Their support team is truly unparalleled."
Karen Barnes
VP of Operations and Portfolio Manager
"As a software provider serving the marine industry, we’re always on the lookout for solutions that integrate effortlessly with our platform while meeting the unique needs of our customers. Partnering with ValPay has been transformative. Their integration process is remarkably seamless, and the quality of their technology is exceptional."
Kent Howard
Portfolio Manager
"With ValPay, we’ve not only reduced our operational costs and payment-related risks but also seen a measurable improvement in profitability. Their commitment to innovation and exceptional support has made this partnership invaluable. Our clients now enjoy a secure, efficient, and user-friendly payment experience, and we couldn’t be more thrilled with the results."
Rachel
Operations Manager at roomMaster
"The car rental industry has unique payment solution needs, and ValPay exceeded all expectations in addressing them. Through their close collaboration with Bluebird, they ensured seamless integration of their products into our operations, creating a smooth and efficient experience for both our team and our customers. Their support team is truly unparalleled."
Karen Barnes
VP of Operations and Portfolio Manager
"As a software provider serving the marine industry, we’re always on the lookout for solutions that integrate effortlessly with our platform while meeting the unique needs of our customers. Partnering with ValPay has been transformative. Their integration process is remarkably seamless, and the quality of their technology is exceptional."
Kent Howard
Portfolio Manager
"With ValPay, we’ve not only reduced our operational costs and payment-related risks but also seen a measurable improvement in profitability. Their commitment to innovation and exceptional support has made this partnership invaluable. Our clients now enjoy a secure, efficient, and user-friendly payment experience, and we couldn’t be more thrilled with the results."
Rachel
Operations Manager at roomMaster
"The car rental industry has unique payment solution needs, and ValPay exceeded all expectations in addressing them. Through their close collaboration with Bluebird, they ensured seamless integration of their products into our operations, creating a smooth and efficient experience for both our team and our customers. Their support team is truly unparalleled."
Karen Barnes
VP of Operations and Portfolio Manager
"As a software provider serving the marine industry, we’re always on the lookout for solutions that integrate effortlessly with our platform while meeting the unique needs of our customers. Partnering with ValPay has been transformative. Their integration process is remarkably seamless, and the quality of their technology is exceptional."
Kent Howard
Portfolio Manager
"With ValPay, we’ve not only reduced our operational costs and payment-related risks but also seen a measurable improvement in profitability. Their commitment to innovation and exceptional support has made this partnership invaluable. Our clients now enjoy a secure, efficient, and user-friendly payment experience, and we couldn’t be more thrilled with the results."
Rachel
Operations Manager at roomMaster
Our success stories
Proven success with leading software platforms
Our expertise as software operators means we understand your challenges firsthand. That’s why leading platforms trust ValPay to power their payments with reliability, security, and scale.
Join ValPay for vertical market growth
Our partners boost their revenue, retain more customers, and streamline operations with integrated solutions.
"The car rental industry has unique payment solution needs, and ValPay exceeded all expectations in addressing them. Through their close collaboration with Bluebird, they ensured seamless integration of their products into our operations, creating a smooth and efficient experience for both our team and our customers. Their support team is truly unparalleled."
Karen Barnes
VP of Operations and Portfolio Manager
"As a software provider serving the marine industry, we’re always on the lookout for solutions that integrate effortlessly with our platform while meeting the unique needs of our customers. Partnering with ValPay has been transformative. Their integration process is remarkably seamless, and the quality of their technology is exceptional."
Kent Howard
Portfolio Manager
"With ValPay, we’ve not only reduced our operational costs and payment-related risks but also seen a measurable improvement in profitability. Their commitment to innovation and exceptional support has made this partnership invaluable. Our clients now enjoy a secure, efficient, and user-friendly payment experience, and we couldn’t be more thrilled with the results."
Rachel
Operations Manager at roomMaster
"The car rental industry has unique payment solution needs, and ValPay exceeded all expectations in addressing them. Through their close collaboration with Bluebird, they ensured seamless integration of their products into our operations, creating a smooth and efficient experience for both our team and our customers. Their support team is truly unparalleled."
Karen Barnes
VP of Operations and Portfolio Manager
"As a software provider serving the marine industry, we’re always on the lookout for solutions that integrate effortlessly with our platform while meeting the unique needs of our customers. Partnering with ValPay has been transformative. Their integration process is remarkably seamless, and the quality of their technology is exceptional."
Kent Howard
Portfolio Manager
"With ValPay, we’ve not only reduced our operational costs and payment-related risks but also seen a measurable improvement in profitability. Their commitment to innovation and exceptional support has made this partnership invaluable. Our clients now enjoy a secure, efficient, and user-friendly payment experience, and we couldn’t be more thrilled with the results."
Rachel
Operations Manager at roomMaster
"The car rental industry has unique payment solution needs, and ValPay exceeded all expectations in addressing them. Through their close collaboration with Bluebird, they ensured seamless integration of their products into our operations, creating a smooth and efficient experience for both our team and our customers. Their support team is truly unparalleled."
Karen Barnes
VP of Operations and Portfolio Manager
"As a software provider serving the marine industry, we’re always on the lookout for solutions that integrate effortlessly with our platform while meeting the unique needs of our customers. Partnering with ValPay has been transformative. Their integration process is remarkably seamless, and the quality of their technology is exceptional."
Kent Howard
Portfolio Manager
"With ValPay, we’ve not only reduced our operational costs and payment-related risks but also seen a measurable improvement in profitability. Their commitment to innovation and exceptional support has made this partnership invaluable. Our clients now enjoy a secure, efficient, and user-friendly payment experience, and we couldn’t be more thrilled with the results."
Rachel
Operations Manager at roomMaster
"The car rental industry has unique payment solution needs, and ValPay exceeded all expectations in addressing them. Through their close collaboration with Bluebird, they ensured seamless integration of their products into our operations, creating a smooth and efficient experience for both our team and our customers. Their support team is truly unparalleled."
Karen Barnes
VP of Operations and Portfolio Manager
"As a software provider serving the marine industry, we’re always on the lookout for solutions that integrate effortlessly with our platform while meeting the unique needs of our customers. Partnering with ValPay has been transformative. Their integration process is remarkably seamless, and the quality of their technology is exceptional."
Kent Howard
Portfolio Manager
"With ValPay, we’ve not only reduced our operational costs and payment-related risks but also seen a measurable improvement in profitability. Their commitment to innovation and exceptional support has made this partnership invaluable. Our clients now enjoy a secure, efficient, and user-friendly payment experience, and we couldn’t be more thrilled with the results."
Rachel
Operations Manager at roomMaster
Our success stories
Proven success with leading software platforms
Our expertise as software operators means we understand your challenges firsthand. That’s why leading platforms trust ValPay to power their payments with reliability, security, and scale.
Join ValPay for vertical market growth
Our partners boost their revenue, retain more customers, and streamline operations with integrated solutions.
"The car rental industry has unique payment solution needs, and ValPay exceeded all expectations in addressing them. Through their close collaboration with Bluebird, they ensured seamless integration of their products into our operations, creating a smooth and efficient experience for both our team and our customers. Their support team is truly unparalleled."
Karen Barnes
VP of Operations and Portfolio Manager
"As a software provider serving the marine industry, we’re always on the lookout for solutions that integrate effortlessly with our platform while meeting the unique needs of our customers. Partnering with ValPay has been transformative. Their integration process is remarkably seamless, and the quality of their technology is exceptional."
Kent Howard
Portfolio Manager
"With ValPay, we’ve not only reduced our operational costs and payment-related risks but also seen a measurable improvement in profitability. Their commitment to innovation and exceptional support has made this partnership invaluable. Our clients now enjoy a secure, efficient, and user-friendly payment experience, and we couldn’t be more thrilled with the results."
Rachel
Operations Manager at roomMaster
"The car rental industry has unique payment solution needs, and ValPay exceeded all expectations in addressing them. Through their close collaboration with Bluebird, they ensured seamless integration of their products into our operations, creating a smooth and efficient experience for both our team and our customers. Their support team is truly unparalleled."
Karen Barnes
VP of Operations and Portfolio Manager
"As a software provider serving the marine industry, we’re always on the lookout for solutions that integrate effortlessly with our platform while meeting the unique needs of our customers. Partnering with ValPay has been transformative. Their integration process is remarkably seamless, and the quality of their technology is exceptional."
Kent Howard
Portfolio Manager
"With ValPay, we’ve not only reduced our operational costs and payment-related risks but also seen a measurable improvement in profitability. Their commitment to innovation and exceptional support has made this partnership invaluable. Our clients now enjoy a secure, efficient, and user-friendly payment experience, and we couldn’t be more thrilled with the results."
Rachel
Operations Manager at roomMaster
"The car rental industry has unique payment solution needs, and ValPay exceeded all expectations in addressing them. Through their close collaboration with Bluebird, they ensured seamless integration of their products into our operations, creating a smooth and efficient experience for both our team and our customers. Their support team is truly unparalleled."
Karen Barnes
VP of Operations and Portfolio Manager
"As a software provider serving the marine industry, we’re always on the lookout for solutions that integrate effortlessly with our platform while meeting the unique needs of our customers. Partnering with ValPay has been transformative. Their integration process is remarkably seamless, and the quality of their technology is exceptional."
Kent Howard
Portfolio Manager
"With ValPay, we’ve not only reduced our operational costs and payment-related risks but also seen a measurable improvement in profitability. Their commitment to innovation and exceptional support has made this partnership invaluable. Our clients now enjoy a secure, efficient, and user-friendly payment experience, and we couldn’t be more thrilled with the results."
Rachel
Operations Manager at roomMaster
"The car rental industry has unique payment solution needs, and ValPay exceeded all expectations in addressing them. Through their close collaboration with Bluebird, they ensured seamless integration of their products into our operations, creating a smooth and efficient experience for both our team and our customers. Their support team is truly unparalleled."
Karen Barnes
VP of Operations and Portfolio Manager
"As a software provider serving the marine industry, we’re always on the lookout for solutions that integrate effortlessly with our platform while meeting the unique needs of our customers. Partnering with ValPay has been transformative. Their integration process is remarkably seamless, and the quality of their technology is exceptional."
Kent Howard
Portfolio Manager
"With ValPay, we’ve not only reduced our operational costs and payment-related risks but also seen a measurable improvement in profitability. Their commitment to innovation and exceptional support has made this partnership invaluable. Our clients now enjoy a secure, efficient, and user-friendly payment experience, and we couldn’t be more thrilled with the results."
Rachel
Operations Manager at roomMaster
Our success stories
Proven success with leading software platforms
Our expertise as software operators means we understand your challenges firsthand. That’s why leading platforms trust ValPay to power their payments with reliability, security, and scale.
Join ValPay for vertical market growth
Our partners boost their revenue, retain more customers, and streamline operations with integrated solutions.
Ready to create value?
Integrating ValPay into your software platform is more than just adding a payment solution: it’s creating a strategic advantage.
Sam Wilson
Jonathan Parker
Sarah Brunt
Mara Wilkins
Sam Wilson
Jonathan Parker
Sarah Brunt
Mara Wilkins
Sam Wilson
Jonathan Parker
Sarah Brunt
Mara Wilkins
Ready to create value?
Integrating ValPay into your software platform is more than just adding a payment solution: it’s creating a strategic advantage.
Sam Wilson
Jonathan Parker
Sarah Brunt
Mara Wilkins
Sam Wilson
Jonathan Parker
Sarah Brunt
Mara Wilkins
Sam Wilson
Jonathan Parker
Sarah Brunt
Mara Wilkins
Ready to create value?
Integrating ValPay into your software platform is more than just adding a payment solution: it’s creating a strategic advantage.
Sam Wilson
Jonathan Parker
Sarah Brunt
Mara Wilkins
Sam Wilson
Jonathan Parker
Sarah Brunt
Mara Wilkins
Sam Wilson
Jonathan Parker
Sarah Brunt
Mara Wilkins
Frequently Asked Questions
How it works
Quick answers to the most frequently asked questions about ValPay and embedded payments. Need more help? Our team is always here to assist.
What is ValPay and how does it work?
ValPay is an embedded payment solution that allows you to onboard merchants, process transactions, and effortlessly optimize your revenue—without the burden of managing underwriting, compliance, and regulatory complexities that come with being a PayFac. Our PayFac-as-a-Service model gives you all the benefits of integrated payments while we handle the heavy lifting.
What industries does ValPay support?
What tasks can ValPay perform?
How much does ValPay cost?
Can ValPay be integrated as a white-label solution?
How quickly can ValPay be deployed?
What payment methods does ValPay support?
Frequently Asked Questions
How it works
Quick answers to the most frequently asked questions about ValPay and embedded payments. Need more help? Our team is always here to assist.
What is ValPay and how does it work?
ValPay is an embedded payment solution that allows you to onboard merchants, process transactions, and effortlessly optimize your revenue—without the burden of managing underwriting, compliance, and regulatory complexities that come with being a PayFac. Our PayFac-as-a-Service model gives you all the benefits of integrated payments while we handle the heavy lifting.
What industries does ValPay support?
What tasks can ValPay perform?
How much does ValPay cost?
Can ValPay be integrated as a white-label solution?
How quickly can ValPay be deployed?
What payment methods does ValPay support?
Frequently Asked Questions
How it works
Quick answers to the most frequently asked questions about ValPay and embedded payments. Need more help? Our team is always here to assist.
What is ValPay and how does it work?
ValPay is an embedded payment solution that allows you to onboard merchants, process transactions, and effortlessly optimize your revenue—without the burden of managing underwriting, compliance, and regulatory complexities that come with being a PayFac. Our PayFac-as-a-Service model gives you all the benefits of integrated payments while we handle the heavy lifting.
What industries does ValPay support?
What tasks can ValPay perform?
How much does ValPay cost?
Can ValPay be integrated as a white-label solution?
How quickly can ValPay be deployed?
What payment methods does ValPay support?
Embedded Payments Partner
Fuel your growth
Simplify payment operations, unlock revenue opportunities, and deliver exceptional value to your users with ValPay’s seamless, scalable solutions.
Embedded Payments Partner
Fuel your growth
Simplify payment operations, unlock revenue opportunities, and deliver exceptional value to your users with ValPay’s seamless, scalable solutions.